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How to make your shoe website tactile Have you been hearing a lot about NFTs and the metaverse lately? Whilst this is a fascinating development for the shoe business, it has made me consider what we would miss if fashion was entirely digital. My conclusion? Whether we were conscious of it or not, … [Read more...] about How to make your shoe website tactile

Why your shoe brand should be emotional Starting a shoe company doesn't mean you have to be cold and ultra-professional in your activities. You're not selling sticky tape or screws; you will be selling the life-changing properties of shoes to your customers. You will need to work in a structured … [Read more...] about Why your shoe brand should be emotional

How to start a sustainable shoe brand Do you want to start a sustainable shoe brand? If so, you're not alone. These days, it's rare for new footwear brands to launch without any sort of sustainability story. How can you make sure that your sustainable shoe brand has the minimal impact on the … [Read more...] about How to start a sustainable shoe brand

How to make pre-orders work for your shoe brand I recently had the privilege of interviewing Lauren Stowell - Co-founder and CEO of American Duchess about how pre-ordering works for her 10 year old online shoe business. You can watch the full 'Pre-ordering and crowdfunding for your shoe brand' … [Read more...] about How to make pre-orders work for your shoe brand

Can a shoe brand be too niche? As a shoe entrepreneur, you are often told to find your niche, whether that is a customer group who haven't been catered for - think women with larger feet - or a type of shoes which is missing from the market. But several of my one-to-one consultancy clients who … [Read more...] about Can a shoe brand be too niche?