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How to make pre-orders work for your shoe brand I recently had the privilege of interviewing Lauren Stowell - Co-founder and CEO of American Duchess about how pre-ordering works for her 10 year old online shoe business. You can watch the full 'Pre-ordering and crowdfunding for your shoe brand' … [Read more...] about How to make pre-orders work for your shoe brand

Can a shoe brand be too niche? As a shoe entrepreneur, you are often told to find your niche, whether that is a customer group who haven't been catered for - think women with larger feet - or a type of shoes which is missing from the market. But several of my one-to-one consultancy clients who … [Read more...] about Can a shoe brand be too niche?

How many shoe styles do you need to launch a shoe brand? Are you worried that one or two styles aren’t enough to launch your shoe brand with? Concerned that starting with several styles will cost you too much to purchase the minimum order quantities (MOQs) your manufacturer requires? In this post, … [Read more...] about How many shoe styles do you need to launch a shoe brand?

How to work with a freelance shoe designer Working with a freelance shoe designer to bring your shoe brand concept to life should be fun! Shoe designers are some of the most creative, humorous and eccentric people I know. If you feel intimidated about approaching a freelance shoe designer, or … [Read more...] about How to work with a freelance shoe designer

How to sell shoes online Hello! I'm guessing you're here because you are - or will soon be - a shoe brand founder. Almost every shoe brand founder I have helped since 2015 has wanted to sell their shoes online. It seems like the easiest option. Right? You don't need to give away margin to buyers … [Read more...] about How to sell shoes online