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About Susannah

About Susannah

It’s always been about shoes

Since I was a small child I have always loved shoes. I grew up in a family where my father hand crafted shoes as a hobby and I learnt a thing or two from him. That’s where my love for shoes began. I had no idea then that I would choose a career in shoes!
Shoes in a row

Whilst studying for a BA (Hons) Degree in Footwear Design, I worked in 5 different shoe shops and received excellent training in retail and sales. After graduation I spent many years working for Jones Bootmaker and Dr. Martens, within the UK market and internationally. During that time I acquired a diverse skillset from design, product management and buying to sales and retail. My clients now benefit from my extensive specialist skills and knowledge. Read what my clients say

  • Designed best-selling footwear
  • Product management
  • Buying
  • Product launches
  • Manufacturing
  • Presenting new products
  • Buying and development trips
  • Footwear copy-writing
  • Monitoring trends
  • Report creation
  • Sales analysis
  • Competitor analysis

Shoe consultancy entrepreneur

I set up as an Independent Footwear Consultant in 2015, based near London, with the aim to advise shoe brands globally. It has been an exciting journey so far and I have been lucky enough to work with lots of exciting shoe brands, both start-ups and established businesses. Working as an Independent Consultant means you get my utmost attention.

I enjoy nothing more than working with businesses on a one to one basis and helping them achieve the success they crave.

Susannah Davda
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