The Shoe Consultant
Advising shoe brands globally
How to start a shoe brand course
Are you excited at the thought of starting a shoe brand, but uncertain of all the steps to take it to market?
This comprehensive online course will take you from a head full of ideas to being well on your way to launching your shoe brand.
So, no more excuses, you can finally start the shoe brand you have been dreaming of!
The online course is for you if:
- You want to fill the knowledge gaps blocking your progress so you can launch your shoe brand
- You want to save money on development, manufacturing, marketing, unsold stock & storage
- You need expert support to help you successfully launch your sustainable shoe brand
- You seek industry insights so you can build your confidence and avoid costly mistakes
- You just want everything you need to know all in one place, so you can learn flexibly from anywhere
Consultancy for shoe brands
I help start-ups launch shoe brands into any market in the world. I also work with established UK based shoe brands and independent retailers, to help them increase their sales. I have over 20 years of expertise within the footwear industry so why not let me help you turn your plans into reality?I’m a start-up
Join The Shoe Community
An online space where shoe start-ups and small shoe brand founders help solve each others’ problems. Included in the price are regular masterclasses with shoe brand founders, live Q&A sessions, and virtual community meet-ups.More
I delight audiences with captivating talks about the fascinating world of women’s shoes. I have extensive public speaking experience from delivering keynote presentations in large auditoria to talking to smaller groups. If you are looking for an entertaining and upbeat speaker for your event contact me today.More
Susannah is your go to consultant for all things footwear! Knowledgeable, approachable and a keen supporter of budding footwear designers. There are not enough words to describe Susannah…oh and an astute professional. Thank you for making it look so easy.
Marion Ayonote Luxury brand founder + designer
Susannah has been instrumental in getting my shoe brand planning and development off the ground. She has a wealth of knowledge and experience that you simply cannot find by yourself. And will fast forward your product and brand development by multiple factors. Thank you, Susannah, for all your help!
Julian New Entrepreneur
After deciding to launch a footwear brand in early 2020, I spent a month or two toiling aimlessly, unsure of what to focus on first. Thankfully I found and connected with Susannah for 1:1 consulting support in the spring of 2020. She helped take me from initial concept to successfully launching my brand, Tofers, via a Kickstarter campaign. Key areas of support included helping me identify my market, referring me to my designer and footwear agent, identifying my unique differentiators and more. More than anything, I valued having someone with expertise in what was a totally opaque industry to help answer every and any question I had along the way. Now that my feet are under me, I’ve taken off the training wheels and am running things independently with confidence thanks to the advice, guidance, and support Susannah provided me. If you’re looking for someone to help you get off the ground in the footwear world, I highly recommend her services. Thanks for everything Susannah!
Tom Tofield Founder | Tofers
Susannah was brilliant to work with! She was an invaluable support during the early days of our shoe and brand development. From market research to sample production Susannah gave tons of smart, actionable advice to help create the best possible product. Overall an amazing person to have on your team when starting a shoe brand. I look forward to working with her again in the future.
Alastair M. Entrepreneur
Where to start ... as there are so many positive aspects to working with Susannah! She was instrumental in helping our new shoe brand articulate our vision into measurable goals that were attained through continued interaction with her via our bi-monthly zoom calls. These calls were a mixture of fact-finding, industry insights, and tactical recommendations that helped propel our startup to the growth targets we set forth at the beginning of the engagement with her. I would highly recommend Susannah for any shoe company looking to gain an achievable advantage in your target market. Thank you again Susannah!
Dustin Skundrick Chief Executive Officer | Fly Soul
It was lovely to meet you last night, albeit virtually. I should like to thank you upon behalf of our members for giving your talk entitled ‘How to find beautiful, comfortable, shoes’. It is a subject close to any woman’s heart as was demonstrated by the discussion at the end. It was interesting as to how you came to be a shoe consultant and your 7 tips will remain in my brain when I am next able to actually buy a pair of shoes from a shop.
Moira Ensoll President | Marden WI
[after Susannah connected me with shoe designers] I was planning to write you and mention how wonderful my conversations have been thus far with each of the designers, and how they each speak very highly of you. I’m so glad we chose to move forward with you for consulting work – I knew I made the right choice!
Being new to the industry, I needed help with developing the product and navigating the industry. However, I quickly realised that Susannah's skill set and knowledge extends way beyond those two aspects. She was able to advise on branding, marketing, client outreach, leveraging social networking (in very creative ways!).....basically all aspects of starting/running a footwear brand! She was also able to reach into her network for additional advice and support where needed. I found Susannah to be very responsive to my needs and was able to work to my strengths and also help address my weaknesses. I am confident that investing in Susannah will yield great returns in the future!
Kishan B. Entrepreneur
Susannah has great knowledge of the footwear industry having lived and breathed shoes from a young age. I recently invited her to speak as an expert speaker as part of our ‘small business support webinar series’ for Ethical Brand Directory - and we received wonderful feedback. Susannah has a great speaker presence online (I’ve also seen her present live at a Pure London Trade show) and her charming nature comes across wonderfully. I definitely recommend Susannah for any speaking engagement, as well as those who want to work with a consultant and get started with a sustainable footwear brand.
Roberta Lee Founder | Ethical Brand Directory
Susannah’s approach was not only focused, but intuitive too. Gauging my business needs and the way I operate and working closely to find ways to go forward in my own way. Her knowledge base was helpful and she was happy to share this in our sessions. But remember, she wants you to be proactive! Thanks Susannah, I’ll certainly be back soon.
Milly J (Emily Jupp) Founding Artist/Designer | Milly J Shoes
It was a real delight to share the stage with Susannah at a recent event. She's an authentic, warm and energetic speaker who clearly knows her audience and everything that matters when it comes to shoes. Her story, expertise and years of experience shone through during her talk.
Abigail Ireland Director | Peak Performance Strategist
Earlier this year I had the pleasure of engaging Susannah to co-curate the inaugural Made-to-Order Luxury Affair. I was already familiar with her work as The Shoe Consultant. Susannah is highly regarded in the footwear industry and working alongside her to bring our event into existence, left me in no doubt that Susannah was the perfect choice! Susannah came on board and hit the ground running. She immediately acquired an in depth understanding of made to order fashion. In curating, her care and attention to detail was faultless, her structured systematic approach to scoping out and delivering tasks was both concise and timely. Susannah's commitment to ensuring no effort was spared no stone unturned is the reason why she will remain my first choice to work with curating future events. Thank you Susannah.