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5 shoe details your product page needs Do you think your shoe product pages can have too much information on them? Maybe you kept your product pages minimal when you launched your website because your template didn't allow you to include everything. Are you wondering if there's anything you missed … [Read more...] about 5 shoe details your product page needs

Will Midjourney make shoe designers obsolete? Last week my friend Laurence showed me these shoe images he generated using AI platform Midjourney. I was shocked by the computer-generated creativity, and wondered: Will Midjourney make shoe designers obsolete? What is Midjourney? Let's first … [Read more...] about Will Midjourney make shoe designers obsolete?

Don't start a boring shoe brand When you are launching your own shoe line, it can be tempting to play it safe. For some shoe brand founders that could mean starting with generic styles. Others might lean towards neutral colours like black and brown. With my experience of launching shoe ranges, … [Read more...] about Don’t start a boring shoe brand

How to meet shoe brand founders If you're planning to start your own shoe line, you may be looking for other shoe brand founders you can learn from. This is a quick guide about how to meet shoe brand founders, by me, Susannah, a consultant specialising in helping people to start shoe brands. 1. … [Read more...] about How to meet shoe brand founders

How to market your shoe brand Are you wondering how to market your shoe brand when you eventually have stock ready to sell? If this is the case, I'm glad you found this article today. One of the biggest mistakes I have seen new shoe companies make, is not actively marketing their brands well … [Read more...] about How to market your shoe brand