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Don't start a boring shoe brand When you are launching your own shoe line, it can be tempting to play it safe. For some shoe brand founders that could mean starting with generic styles. Others might lean towards neutral colours like black and brown. With my experience of launching shoe ranges, … [Read more...] about Don’t start a boring shoe brand

How to meet shoe brand founders If you're planning to start your own shoe line, you may be looking for other shoe brand founders you can learn from. This is a quick guide about how to meet shoe brand founders, by me, Susannah, a consultant specialising in helping people to start shoe brands. 1. … [Read more...] about How to meet shoe brand founders

How to market your shoe brand Are you wondering how to market your shoe brand when you eventually have stock ready to sell? If this is the case, I'm glad you found this article today. One of the biggest mistakes I have seen new shoe companies make, is not actively marketing their brands well … [Read more...] about How to market your shoe brand

How to get help with starting a shoe brand   So you want to start a shoe brand, but you've realised you don't know where to begin. Perhaps you know you need help and support, information, guides, templates, and footwear industry connections but can't find what you need online. The good news … [Read more...] about How to get help with starting a shoe brand

How to make your shoe website tactile Have you been hearing a lot about NFTs and the metaverse lately? Whilst this is a fascinating development for the shoe business, it has made me consider what we would miss if fashion was entirely digital. My conclusion? Whether we were conscious of it or not, … [Read more...] about How to make your shoe website tactile