Which images should you use for your shoe company website? I'm going to start with a tough question: Do you have the rights to use every photo or image you are using on your shoe company website and social media platforms? If your answer is I don't know, it's essential that you keep … [Read more...] about Which images should you use for your shoe company website?
Blog
How to photograph shoes for Vestiaire Collective
How to photograph shoes for Vestiaire Collective Shoe photos on resale sites like Vestiaire Collective don't always show heels, sneakers and other styles in their best light, literally. Colours may be dull or partly in shadow, shooting angles can be weird, and they may be missing important details. … [Read more...] about How to photograph shoes for Vestiaire Collective
How to get PR for your shoe brand
How to get PR for your shoe brand You know that getting your shoe brand featured in print or online publications can boost sales. PR gets you noticed, and every link to your website increases your site’s SEO strength. That means your customers will find your footwear brand more easily on Google. … [Read more...] about How to get PR for your shoe brand
Is Lineapelle leather fair good for shoe start-ups?
Is Lineapelle leather fair good for shoe start-ups? One of the fun parts of starting your own shoe brand is selecting the leathers, materials and components for your shoes. But it can be easy to feel you are choosing blind and will make a mistake. Visiting a leather and component trade show like … [Read more...] about Is Lineapelle leather fair good for shoe start-ups?
Should I visit MICAM shoe trade show as a start-up?
Should I visit MICAM shoe trade show as a start-up? When you are starting your own shoe brand, footwear industry professionals might advise you to go to MICAM trade show in Milan. If you are considering visiting MICAM Milano, you will need to decide whether this trip will help you move towards a … [Read more...] about Should I visit MICAM shoe trade show as a start-up?