Some kind words from my clients…
The course is great - it's really inspiring and focuses your ideas and goals. I also love how you can take it at your own pace which is really helpful to both fit the work in and give time to consider some of the important probing questions. Susannah has a reassuring delivery style in her videos helping you think calmly about your ambitions. The other video testimonials are so human and honest - it's great to see how these people have realised their ideas in different shoe business models. The assignments help you get to the essence of who and what you want to be in the shoe business. I would absolutely recommend the course to anybody wanting to start a shoe brand - I think there are learnings here that will help avoid common mistakes, so valuable.
Where to start ... as there are so many positive aspects to working with Susannah! She was instrumental in helping our new shoe brand articulate our vision into measurable goals that were attained through continued interaction with her via our bi-monthly zoom calls. These calls were a mixture of fact-finding, industry insights, and tactical recommendations that helped propel our startup to the growth targets we set forth at the beginning of the engagement with her. I would highly recommend Susannah for any shoe company looking to gain an achievable advantage in your target market. Thank you again Susannah!
Dustin SkundrickChief Executive Officer
Being new to the industry, I needed help with developing the product and navigating the industry. However, I quickly realised that Susannah's skill set and knowledge extends way beyond those two aspects. She was able to advise on branding, marketing, client outreach, leveraging social networking (in very creative ways!).....basically all aspects of starting/running a footwear brand! She was also able to reach into her network for additional advice and support where needed. I found Susannah to be very responsive to my needs and was able to work to my strengths and also help address my weaknesses. I am confident that investing in Susannah will yield great returns in the future!
The course is very thorough and touches on points that I hadn't even considered. Exactly what I needed.
Learning so much from this course. Questions which I wanted to avoid before starting the course and now I understand the importance of those same questions.
Susannah has great knowledge of the footwear industry having lived and breathed shoes from a young age. I recently invited her to speak as an expert speaker as part of our ‘small business support webinar series’ for Ethical Brand Directory - and we received wonderful feedback. Susannah has a great speaker presence online (I’ve also seen her present live at a Pure London Trade show) and her charming nature comes across wonderfully. I definitely recommend Susannah for any speaking engagement, as well as those who want to work with a consultant and get started with a sustainable footwear brand.
Roberta LeeFounder | Ethical Brand Directory
Susannah’s approach was not only focused, but intuitive too. Gauging my business needs and the way I operate and working closely to find ways to go forward in my own way. Her knowledge base was helpful and she was happy to share this in our sessions. But remember, she wants you to be proactive! Thanks Susannah, I’ll certainly be back soon.
Milly J (Emily Jupp)Founding Artist/Designer | Milly J Shoes
It was a real delight to share the stage with Susannah at a recent event. She's an authentic, warm and energetic speaker who clearly knows her audience and everything that matters when it comes to shoes. Her story, expertise and years of experience shone through during her talk.
Abigail IrelandDirector | Peak Performance Strategist
Earlier this year I had the pleasure of engaging Susannah to co-curate the inaugural Made-to-Order Luxury Affair. I was already familiar with her work as The Shoe Consultant. Susannah is highly regarded in the footwear industry and working alongside her to bring our event into existence, left me in no doubt that Susannah was the perfect choice! Susannah came on board and hit the ground running. She immediately acquired an in depth understanding of made to order fashion. In curating, her care and attention to detail was faultless, her structured systematic approach to scoping out and delivering tasks was both concise and timely. Susannah's commitment to ensuring no effort was spared no stone unturned is the reason why she will remain my first choice to work with curating future events. Thank you Susannah.
Atiti IzogieDesigner | Eyato London
Susannah’s session on “How to find Comfortable, Beautiful Shoes” was informative, unique and engaging. The whole group felt engaged and we all learnt what to look for when buying the next pair of killer heels! Thank you Susannah!
Amy VerdonEvents and Partnership Manager | Miss Jones PA
Susannah was very lovely to work with. Being a new brand she guided me with some key things which helped reassure my direction before launch. She is great with knowing what is going on when it comes to new processes and upcoming seminars which can further advance your skill sets as a business. I would definitely recommend her to anyone in the beginning stages of their business as she would be a good support to help you focus on a clear direction and guide your brand into the starting phases.
Andrea LuisFootwear designer and owner | Andrea Lorenzo
I met Susannah in PURE LONDON Trade Show, in February 2019. She did an amazing speech on sustainability in the shoe industry and beyond. As a shoe sustainable brand co-founder, it was really rewarding to learn more on the subject. Well done!
Aurélie GisclonCo-founder and owner | Wibes
Susannah gave an extremely insightful and passionate talk on the sustainability of footwear at Pure trade show 2019. This really got me thinking, not just about the product itself but the ethics and environmental impacts behind the supply chain! I hope to follow in Susannah’s conscious footsteps in the future and attend another of her talks.
Felicity SmithFinal year Fashion Management student | Nottingham Trent University
I interviewed Susannah recently for my podcast, Fashion Originators. What particularly struck me about Susannah was her drive, passion and in-depth shoe industry knowledge. I have met a lot of people in fashion, yet I have never met someone with such a clear love for their industry niche. From our conversation, I gained new and practical insights, resulting in a fascinating (but fun) podcast episode.
Stephanie IrwinHost | Fashion Originators Podcast
Engaging , charismatic and impeccably turned-out, right down to her beautiful red shoes, Susannah was a real treat for the ladies of Farningham WI. Her story of how her love of shoes and career in footwear developed, and her 'Top Tips' for choosing the right footwear were both interesting and informative. She ended with a lively question-and-answer session and took time to chat with our members afterwards, which was much appreciated. We'd have no hesitation in recommending her - or inviting her back to us!
Marilyn WellsPresident | Farningham WI
Susannah came to give a talk to Eltham Palace WI. She came at extremely short notice and gave an outstanding talk about how to find comfort in smart shoes. She was engaging and informative. The ladies thoroughly enjoyed the talk and some of them came to speak to me afterwards about how much they loved the talk and what they had learnt. She immediately connected with our ladies and we would certainly recommend her. We wish her well on her future tours of talks.
Mrs GallowaySocial Secretary | Eltham Palace WI
Susannah is a very engaging speaker who presented a clear and thorough overview on how to set up a footwear brand. With her positive energy and years of industry knowledge and experience. I felt very comfortable asking her questions and discussing ideas.
Working with Susannah as I prepare for the launch of my brand has been one of the wisest decisions I made this year. She’s incredibly knowledgeable about the industry, both at home and abroad. She brings warmth and personality to her role and has given me plenty of sage advice along the way. I can’t over-emphasise how useful it’s been to have someone with her expertise just a phone call or email away. Someone with whom I can brainstorm and get objective opinions, sometimes just reassurance that everything is on the right track. I can’t recommend her enough. She’s a great resource to have in your corner.
Shola AsanteFounder/Director | Sante + Wade
I was so fortunate to have found Susannah Davda. Her expert guidance and seasoned judgements have ushered me through the rough early stages of company development. She is clearly focused on her clients' challenges and able to direct them accordingly with great wit!! She understands how to navigate through this tricky industry and has the contacts and wherewithal to do so. I look forward to continuing my work with Susannah as she brings out the best in my professional abilities.
Laura Stucki-SchultFounder and Owner | Moses Grace LLC
Susannah came along just at the right time for me. We had a brilliant discussion and I felt I moved forward leaps and bounds from one session. Since working with Susannah I have found a manufacturer to work with and have started prototyping. She is very professional and likeable.
Sharon Maddy-PatelMaddy Lou Shoes
Susannah was a great help to the start-up; she provided expertise and insight into not only the technical aspects of shoe manufacturing but the entire process of creating a shoe line from start to finish, including business planning. Susannah is thorough and very detail oriented. Her help was a great asset to the start-up. I definitely recommend her.
Julie TFootwear Start up
Due to Susannah’s experience as a professional in footwear, I asked her to visit Leicester College to deliver a talk to our footwear undergraduates. She was extremely positive about passing on her knowledge. Her presentation was informative, engaging and invaluable to the students. I strongly recommend Susannah. Our students said: “Susannah's speech was a fantastic experience.” "Susannah’s guidance and consultancy are going to be used for our future business."
Jules Yelland (Dawson)Programme Lead (Footwear) | Leicester College
Susannah helped me develop the technical aspect of my shoe design from concept to spec. sheet. She is a pleasure to work with and her input was invaluable.
I have been working with Susannah since 2015 on a footwear project. At all times she has been extremely professional, helpful and patient with the process with me. I am new to the industry so while I have little experience I have a fantastic guide in Susannah!
I would highly recommend Susannah to anyone looking for assistance in the footwear industry. Susannah went above and beyond what I was expecting when I hired her. She is an excellent communicator and is easy to work with. Thank you Susannah!
Teresa SkrepenskiCEO | Baby Bubbles Biz
Susannah has been a fantastic supporter of Smart Works, volunteering her time and expertise to help style our clients. Susannah was one of our key speakers at our recent Smart Works Inspire speaking event entitled "Life Lessons Every Woman Should Know".
Robina Lamche-BrennanPartnerships Manager | Smart Works Charity
Susannah recently gave a fantastic talk for us at the Smart Works Inspire 'Life Lessons' speaking event. She had the audience captivated and we all came away having learnt something new. From teaching us how to choose the right fabric to how to spot an uncomfortable shoe just by looking at the heel, Susannah showed us that there is a lot to think about in order to get it right for the customer. I would recommend both shoe manufacturers and shoe shoppers have a chat to Susannah to pick up some tips!
Susie FranklinHead of product | Swoon Editions
As part of our careers themed morning, Susannah delivered a key note to students outlining her qualification and career trajectory. Susannah was great to work with; she was meticulous in her preparation and delivered her talk – which was perfectly pitched for our 13/14 year old students - in a very engaging way. I will definitely work with Susannah again and wholeheartedly recommend her as a key-note speaker.
Jo JackStudent Aspirations Project Manager | Central Foundation Girls’ School
I was lucky enough to work with Susannah at Dr. Martens on a collaboration for my MA studies. Having Susannah as my point of contact gave me immediate confidence that the project would be a success. Her friendly demeanour and excellent communication put me at ease from day one. Her knowledge of footwear and love of the product was evident, and thus I trusted Susannah every step of the way when she offered her advice and learnt a lot in the process. I wish her continued success in her career!
Paul AustinDesign Manager | Pretty Green
Susannah’s knowledge and expertise in the global Women's fashion footwear market is very comprehensive, which enables her to make really good fact based decisions in her role managing the Women's footwear line at Dr. Martens, which ensures that the best commercial decisions are made as well as ensuring that the styling and aesthetics were right for the core product as well as the newer more diversified product. She has a very professional approach to her work and is able to work both independently, as well as part of an integrated team and I found her to be an extremely valuable and considered member of the product team during my time at Dr. Martens.
Wayne MabbottProduct Director | Dr. Martens
I recommend Susannah, unequivocally. Susannah is creative, hard-working and a true team player. The team really appreciated her diligence, wit and sensitivity to others needs - both customers and team members alike. Susannah has a keen eye for shape, form and function. We loved her designs. I commend Susannah, unreservedly.
Douglas MedlenSenior Branch Manager | Jones Bootmaker