How many shoe styles do you need to launch a shoe brand? Are you worried that one or two styles aren’t enough to launch your shoe brand with? Concerned that starting with several styles will cost you too much to purchase the minimum order quantities (MOQs) your manufacturer requires? In this post, … [Read more...] about How many shoe styles do you need to launch a shoe brand?
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How to work with a freelance shoe designer
How to work with a freelance shoe designer Working with a freelance shoe designer to bring your shoe brand concept to life should be fun! Shoe designers are some of the most creative, humorous and eccentric people I know. If you feel intimidated about approaching a freelance shoe designer, or … [Read more...] about How to work with a freelance shoe designer
How to sell shoes online
How to sell shoes online Hello! I'm guessing you're here because you are - or will soon be - a shoe brand founder. Almost every shoe brand founder I have helped since 2015 has wanted to sell their shoes online. It seems like the easiest option. Right? You don't need to give away margin to buyers … [Read more...] about How to sell shoes online
How to bring your shoe brand to market
How to bring your shoe brand to market Coming up with an idea for a shoe brand is easy. A personal frustration, a deep and meaningful conversation with a friend, or even reading angry customer reviews of shoes could trigger your concept. But how can you progress from having a bright idea for a shoe … [Read more...] about How to bring your shoe brand to market
How many shoes should I launch with?
How many shoes should I launch with? There are three ways to look at building your launch collection, and I'm looking forward to sharing them with you. But first, a quick terminology crash course. What is a SKU (and why does it matter)? A SKU (stock keeping unit - I agree these three words … [Read more...] about How many shoes should I launch with?