Successful shoe strategies for ambitious business owners
Consultancy for independent retailers & shoe brands
Feeling a little lost with your shoe offering and struggling to hit your business goals? Perhaps your customer base is evolving, or a previously successful strategy is no longer working.
I help UK shoe brands, independent shoe retailers and multi-product boutiques to sell more shoes, profitably.
The market for shoes is changing rapidly, and continues to provide tough challenges to retailers and brands. Keeping up with purchasing habits and finding new ways to satisfy your customers can be exhausting. So, if you are fed up with trial and error, why not consider some expert support?
With over 20 years’ experience in the footwear industry, my specialist knowledge (in particular shoes for women), is quite unique. Discover more about me and how I can help!
Do you need MORE of this?
- New customers
- Increased shoe sales
- Repeat custom
- Thriving profits
- Robust sales & marketing
And LESS of this?
- Feeling lost with your shoe offering
- Cautious sales forecasts
- Diminishing profitability
- Chaotic social media strategy
- Ageing customer base
Book your FREE “UK Strategy Consultation” with me today
- Product range review
- Improved SKU efficiency
- Pricing strategy
- Sales & marketing plans
- Social media content
- Competitor analysis
- Sourcing new brands
- Blog writing
- In-store & online merchandising
Have you ever worked with a Shoe Consultant before?
If your answer is “no” you may be wondering how the process will work and what value I can add. And rightly so.
Think of me as your “shoe coach”. We will work together collaboratively on your unique set of challenges and I will create a bespoke strategy to help you achieve your goals.
I will be there to guide you, encourage you and help you to connect with your customers now and in the future.
Susannah’s approach was not only focused, but intuitive too. Gauging my business needs and the way I operate and working closely to find ways to go forward in my own way. Her knowledge base was helpful and she was happy to share this in our sessions. But remember, she wants you to be proactive! Thanks Susannah, I’ll certainly be back soon.
Milly J (Emily Jupp) Founding Artist/Designer | Milly J Shoes
Earlier this year I had the pleasure of engaging Susannah to co-curate the inaugural Made-to-Order Luxury Affair. I was already familiar with her work as The Shoe Consultant. Susannah is highly regarded in the footwear industry and working alongside her to bring our event into existence, left me in no doubt that Susannah was the perfect choice! Susannah came on board and hit the ground running. She immediately acquired an in depth understanding of made to order fashion. In curating, her care and attention to detail was faultless, her structured systematic approach to scoping out and delivering tasks was both concise and timely. Susannah’s commitment to ensuring no effort was spared no stone unturned is the reason why she will remain my first choice to work with curating future events. Thank you Susannah.
Atiti Izogie Designer | Eyato London
I met Susannah in PURE LONDON Trade Show, in February 2019. She did an amazing speech on sustainability in the shoe industry and beyond. As a shoe sustainable brand co-founder, it was really rewarding to learn more on the subject. Well done!
Aurélie Gisclon Co-founder and owner | Wibes
I interviewed Susannah recently for my podcast, Fashion Originators. What particularly struck me about Susannah was her drive, passion and in-depth shoe industry knowledge. I have met a lot of people in fashion, yet I have never met someone with such a clear love for their industry niche. From our conversation, I gained new and practical insights, resulting in a fascinating (but fun) podcast episode.
Stephanie Irwin Host | Fashion Originators Podcast
I would highly recommend Susannah to anyone looking for assistance in the footwear industry. Susannah went above and beyond what I was expecting when I hired her. She is an excellent communicator and is easy to work with. Thank you Susannah!
Teresa Skrepenski CEO | Baby Bubbles Biz
I was lucky enough to work with Susannah at Dr. Martens on a collaboration for my MA studies. Having Susannah as my point of contact gave me immediate confidence that the project would be a success. Her friendly demeanour and excellent communication put me at ease from day one. Her knowledge of footwear and love of the product was evident, and thus I trusted Susannah every step of the way when she offered her advice and learnt a lot in the process. I wish her continued success in her career!
Paul Austin Design Manager | Pretty Green
Susannah’s knowledge and expertise in the global Women’s fashion footwear market is very comprehensive, which enables her to make really good fact based decisions in her role managing the Women’s footwear line at Dr. Martens, which ensures that the best commercial decisions are made as well as ensuring that the styling and aesthetics were right for the core product as well as the newer more diversified product. She has a very professional approach to her work and is able to work both independently, as well as part of an integrated team and I found her to be an extremely valuable and considered member of the product team during my time at Dr. Martens.
Wayne Mabbott Product Director | Dr. Martens
I recommend Susannah, unequivocally. Susannah is creative, hard-working and a true team player. The team really appreciated her diligence, wit and sensitivity to others needs – both customers and team members alike. Susannah has a keen eye for shape, form and function. We loved her designs. I commend Susannah, unreservedly.